Friday, May 9, 2008

Mobile Marketing: Who’s on First, What’s on Second, and I Don’t Know What’s on the Third Screen

If you still think that e-mail and Internet are things you get on your computer, then you’re probably my age. Or maybe half my age.

I got a taste of the new generation gap yesterday at Boston’s Mobile Monday event, when an audience member pointed out that for people younger than himself, the mobile phone—the “third screen” after the TV and computer—is in fact the first screen. Judging from that person’s age (I would guess thirtysomething), the great mobility divide lies somewhere in the late teens or early 20s.

You can read the rest of the story here

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