Wednesday, May 7, 2008

Estonian Internet Gurus Launch Clean-up Project

Written by Irina Haltsonen for GigaOM

Being an Internet millionaire doesn’t mean you’re only interested in creating businesses that make huge profits — though our list of 25 that ditched infotech for cleantech are certainly still trying. Estonian entrepreneurs Ahti Heinla, a Skype guru, and Rainer Nolvak, founder of MicroLink and Delfi, have decided to use their creative minds and Google mapping software to start a grassroots project aimed at cleaning up their small home country.

They’re calling it Let’s Do It! 2008, and last weekend over 50,000 volunteers, more than 3 percent of the Estonian population of 1.3 million, joined together to clean the forests, roadsides and other public areas from garbage. Using software based on Google Earth, the crew mapped out 10,000 illegal waste dumping sites, gathered the waste from these spots and took it to over 200 temporary collection stations.

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