Thursday, April 10, 2008

Engage’s new dating service: Fall in love - or be publicly embarrassed?

Would you invite friends to an online dating service, to help you in your escapades?

Engage, a San Mateo-based startup, believes you will. Friends are helpful in connecting you with dates in the offline world, so the idea is they’ll vouch for you online as well. In fact, Engage says 262,000 unique visitors used its service last month.

The company officially launches its online dating service today, after two years of testing (see our coverage). That’s a long time. Its traffic is respectable, but not huge. If the wing-man approach is really effective, wouldn’t there be more buzz by now?

Well, Trish McDermott, the company’s vice president of Love, says it’s early days, and that’s true. Most bigger competitors are several years old. Engage is the first “second generation social dating site” on the net, she points out. It provides a place for “mingling, mixing, matching and flirting,” and is such more social than other online dating services, she notes. Read more here.

No comments: