Friday, April 25, 2008

Advertising tricks through Augmented Reality

Here comes a new way for advertisers to capture attention: software that turns 2D images into 3D simulations when consumers play with them in front of a Webcam.

It's the French company Total Immersion that has come up with a software capable of recognizing, tracking, and rendering images. It works like this: customers view themselves on a screen through a Webcam and hold up a 2D picture. Suddenly the 2D picture pops up and consumers see themselves holding a 3D simulation of the product in the brochure on the kiosk's video feed.

See for yourself and read more here

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