Tuesday, March 20, 2007

How to Sell a Free Computer Game

Icy Tower is the name of one of the world's most popular PC games. The game happens to be produced by a friend of mine, and he just let me know that he soon will bring the game into the mobile world. I mentioned this to the Executive Editor at Spectrum, and he told me to write a blog posting about it. So I did, even though I really don't feel very comfortable with writing about people I know. However, one feature with blogs is that the reader reads them with an insight that the content usually is written with a personal touch.

So, is there anything interesting in the blog post from an innovation journalism perspective? Well, switching from PC to mobile phones is not really anything new. But it is hopefully interesting to know a little about the general game market, as well as to read about the driving forces behind a business idea completely different from the market giants': To give away popular games for free.