Friday, July 6, 2007

People against Dirty

So I've started doing a series of video podcasts at PodTech on Green Design, i e where sustainability and design converge. In a way design is very much an innovation-process. And - for most of the time - design is visual too. In this first story - about San Francisco-based company Method who makes biodegradable cleaning products, soaps and detergents that come in beautiful and funky bottles (created by award-winning industrial designer Karim Rashid) - I tried to touch upon the innovation eco-system by talking about the product, the creative process behind it and what it was like to enter it into the market when it came to funding and policies. I know it could have been more analytical but it is a start..

No comments: