They are young, talented and immersed in technology!
Generation Y are now hitting the workplace mixing in with Generation X, Baby Boomers and even a few of the World War II generation. Gen Y are kids born from 1980 - a digital elite, continuously checking their MySpace and Facebook accounts, wearing flip-flops to work and listening to their iPod while working.
Those techie savvy youngsters want to take the fast-track thinking they’ve already accomplished a lot, and that the company which hires them should be happy to have them. But they’re at the same time hard-working and willing to learn if they’re empowered, engaged in and given responsibility. They have the future in their hands and will be the ones molding innovations and changing the companies and the society.
They’re said to take for granted the attention and feedback they think they’re worth. Entitlement seems to be a keyword. Words on F – freedom, flexibility and free time, seem to be needs.
I interviewed psychology professor Larry D. Rosen at California State University, Dominguez Hills who has been studying this group. While Rosen has studied the impact of technology on people for 20 years, he specializes in the effects of technology on kids and parents.
Read my newsmaker here, which was on CNET News.com's front door a few weeks ago.