In May AlwaysOn was exclusively invited to an event at Google Plex, where Carlos Santana's online global network “Architects of a New Dawn” was announced.
The Grammy Award-winning guitarist's innovation incorporates film, music, television and online social networks to create a multi-tiered media company that will, it is hoped, forge a new social reality built on inspiration, creativity, love and forgiveness.
While the project feels a bit 1967, "Architects" is relying on more than music and meditation. Online social networking and new media strategies are key to the Santana's vision.
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