Is YouTube Video Going Premium?

In the end of April I reported from the conference OnHollywood at Sofitel in West Hollywood.
One of the topics discussed in the panels was how to make money on Social Media, and monetize online video.
“The core challenge is to keep it premium,” said Adam Cahan, CEO of Auditude.
But Shishir Mehrotra (Director of Product Management, YouTube Monetization, Google), had a different opinion. After the discussion ended, he expanded on his thoughts as presented to the panel.

“I think the important thing is not to draw hard lines between different types of content," he said.

“Video posted on line need not be recorded in a Hollywood studio. It could be done just as well in someone's living room,” Mehrotra explained.

Watch the full version of my interview with Shishir Mehrotra

Ellen Andersson, InJo-fellow and Staff Writer at AlwaysOn