At the OnHollywood conference founder of AlwaysOn and media entrepreneur Tony Perkins introduced the theme of the year (second time the conference was held in Hollywood):
Web 3.0. 2007 is the year when Web 2.0 will be professionalized and mobilized. In the same sentence he said that the next generation is driving innovation. The IM (instant messaging) generation.
"Adopt or die as a company, said Tony Perkins. "Offer interactive content on every platform: PC, cell phone and TV".
Thursday at the conference a panel of younger professionals talked about the power of the IM generation. It resulted in a blog on www.news.com: