Friday, May 18, 2007

Girls of Engineering: Smart is Sexy

Everyday, I go to the gym with two of my colleagues at Spectrum. Everyday, we discuss article ideas and how to improve the magazine. And we are especially interested in increasing the hit rate for the online version of Spectrum. What do many people search for on Internet? Nudity! What can a magazine for engineers do about that to attract readers, but still be considered as proper by readers and advertisers? How about an investigative behind-the-scene article about the photo calendar Girls of Engineering 2007?! My gym buddy Philip E. Ross did some interesting findings, enough for him to produce the most questionable article IEEE Spectrum has published for quite a while:

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