Clorox on Brita cartridge recycling: Not so easy

North American seller of Brita water filters responds to a grassroots
online campaign to get the company to implement a system for recycling
used carbon-filled plastic cartridges.

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Rainwater harvesting advocates bring filter tech to the U.S.

When Texasborn Joe Wheeler started harvesting rainwater, he wasn't satisfied with the filter solutions on the market. Now he and others are importing German filters to the U.S.
With increased environmental consciousness, and new storm water guidelines, rainwater harvesting is heading towards a renaissance.

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New technology to reduce power in data centers by 80 percent

Power Assure isn't shying away from taking on data center giants like HP, IBM and APC. The tiny Santa Clara, Calif. based company claims to slash power consumption, across all data centers, by 80 percent.

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Marketing firm helping to green companies--and their images, too

Do you want your company to be greener, but can't make it to a full green certificate? There are still things you can do! Now a marketing firm helps companies to take their first small steps on the environmentally friendly path - for free.

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